tag:blogger.com,1999:blog-54846990781719205792024-03-12T18:39:47.128-07:00Digital Marketing: Everything You Need To KnowDigital marketing tips, articles, interviews, how to’s on social media, search engine optimization, content marketing and more.Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-5484699078171920579.post-81318432489621114082012-12-15T13:00:00.000-08:002012-12-18T21:44:39.117-08:00SEO: 8 Easy Steps to Rank Better on Search Engines<a href="http://new-basics-of-marketing.blogspot.com/2012/08/how-does-search-engine-work.html" target="_blank">Search Engine Optimization</a> companies are making a fortune by doing the
menial work that is overlooked by many designers. It is ridiculously
easy to do most of the work done by most SEO companies, all you have to
do is create good habits.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqWZJSErf2L9bQwW-N5tAWtudJ4uAGArDMPHyhMDJVZ0BH8d0nUSShl8sZXGjTL8kP7tuFORLXiRVjg7KHzXNQQ3I2iAbT3L2Seqp4wz1BBHQ7ZOXxOT5wchVOa-WAPDb10IvAsQDGWHcG/s1600/seo-advice-rank-higher-on-search-engines.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqWZJSErf2L9bQwW-N5tAWtudJ4uAGArDMPHyhMDJVZ0BH8d0nUSShl8sZXGjTL8kP7tuFORLXiRVjg7KHzXNQQ3I2iAbT3L2Seqp4wz1BBHQ7ZOXxOT5wchVOa-WAPDb10IvAsQDGWHcG/s200/seo-advice-rank-higher-on-search-engines.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #0b5394;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;"><span style="font-size: xx-small;">★★★</span></span></span></span><b><span style="color: #0b5394;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;"> Digital Marketing Ninja </span></span></span></b><span style="color: #0b5394;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: x-small;"><span style="font-size: xx-small;">★★★</span></span></span></span></td></tr>
</tbody></table>
There are 8 main points you should focus on: <br />
<br />
• Keywords<br />
• URL Text<br />
• Description, Meta tags<br />
• Title tags<br />
• Image Names<br />
• ALT tags<br />
• Content<br />
• Hyperlinks<br />
<br />
<span style="color: #38761d;">The focus of these 8 steps is to load your pages with as many "keywords" as possible.</span><br />
<br />
<br />
<br />
<b>Keywords:</b><br />
Keywords are the most important aspect of good SEO, this is where you
tell the Search Engines what your site is about. Search Engines use an
algorithm to determine the "Keyword Density" of your site. Therefore, choose keywords that best relate to the information, products or
services that you are offering. For instance, if I am designing a site
about "Cloud Transformation Services", I want my site to include the words "<a href="http://www.dincloud.com/cloud-transformation" rel="nofollow" target="_blank">Cloud Transformation</a>" as
many times as possible.<br />
<br />
However, most people don't just search for just one word, they type
phrases, so you should consider the phrases that best suit your sites
target market. For example, if I am creating a site about "Web Design"
in Los Angeles, I would include "Los Angeles web design" in my keywords.
Another way around this is to not separate my keywords with commas,
just use spaces, and the Search Engines will make the phrases for you.<br />
<br />
The most important thing to remember is that the content of each page is
different, so only use keywords pertaining to that page.<br />
<br />
<br />
<b>URL Text:</b><br />
When you name a new page you have the option to call it anything you
could possibly think of, why not use a keyword? After all, the <a href="http://en.wikipedia.org/wiki/Uniform_resource_locator" target="_blank">URL address</a> is the first things a search engine comes across when indexing
your pages. You have to remember content doesn't come easy to everyone,
so you gotta slip in your keywords when the process gives you an easy
one.<br />
<br />
<br />
<b>Description / Meta tags:</b><br />
These tags are dwindling in importance since <a href="http://en.wikipedia.org/wiki/List_of_search_engines" target="_blank">Search Engines</a> are now looking at content, but every little bit counts. Optimize your meta tags to match your content, products, and services,
and the Search Engines that still look at meta data will reward your
efforts.<br />
<br />
<br />
<b>Title Tags:</b><br />
Title tags are the tags that tell the Search Engine the title, or formal
description of the document or page. This is the word or phrase that
is seen at the top of the browser window. The most important rule about
title tags is, "<span style="color: #38761d;">don't put anything in the title tags but keywords</span>". Once
again this is an easy time to slip in your keywords, so don't miss out.<br />
<br />
<br />
<b>Image Names:</b><br />
As I said before, content doesn't come easy to everyone, so slip in your
keywords whenever possible, this applies to image names. If you are
saving a picture of an "iPad running <a href="http://en.wikipedia.org/wiki/Microsoft_Office" target="_blank">Microsoft office</a>" for your web
site offering BYOD solution, don't call it "image009.jpg", call it "ipad_running_microsoft_windows_office.jpg" or "run_microsoft_office_on_ipad.jpg". The
Search engine will look at the code for the site and see the image
pertains to the content of the site and this will be another relevant
element on that particular page. You have to take the easy ones when
you are given a chance.<br />
<br />
<br />
<b>ALT tags:</b><br />
Alt tags are keywords that you can attach to images, giving more weight
to the image since Search Engines can't analyze the content of the image
itself. Here is a chance to slip in more keywords without writing
great content - <span style="color: #38761d;">so always try to use it</span>.<br />
<br />
<br />
<b>Content:</b><br />
As every expert will tell you, "<span style="color: #38761d;">Content is the King</span>." Each web page should
have at least 350-500 words on it, and the more the better, but keep in mind
the formula for keyword density. You don't want to fill a page with
1500 words of jibba-jabba and only 5 keywords in it. Some people get
hung-up on how browsers display text, and use images with text in them
because they want a cool font, but browsers can't read the text embedded
in images, so this content adds no weight to the page in a Search
Engines eyes. <br />
<br />
"<a href="http://www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/" target="_blank">Linkbaiting</a>" is the new trend among high ranking sites. Linkbaiting
means writing quality content, or articles that other web sites can
display on their pages as long as they give credit, and a link to your
site. <br />
<br />
You don't have to be an expert content writer to write good web content, just
be thoughtful of how you word things and incorporate your keywords.<br />
<br />
<br />
<b>Hyperlinks:</b><br />
Hyperlinks aka. <a href="http://www.seomoz.org/learn-seo/anchor-text" target="_blank">anchor tags</a> are text links to other pages on your site. The rules of SEO and hyperlinks are easy:<br />
<br />
• Use hyperlinks so the Search Engine will have a text link to follow to the next page<br />
• Don't use one word links, use long link phrases, preferably keyword phrases<br />
• Make sure that the other page your are linking a keyword phrase to, contains that particular keyword in the title and/or page content.<br />
<br />
Keep these 8 aspects in mind when designing a site, and you are sure to have a leg up on the competition.<br />
<br />
<br />
<br />
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a> <br />
<br />Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com1tag:blogger.com,1999:blog-5484699078171920579.post-23653903127687220832012-10-28T07:00:00.000-07:002012-11-01T11:44:29.842-07:00What is the Best Time to Send Emails<h3>
<span style="color: #073763;">Boost Your Campaign's Opens and Click-Throughs - [Infographic]</span></h3>
<h3>
<span style="color: #073763;"> </span></h3>
To find out what times during the day are best for email opens and click-throughs, email marketing software provider <a href="http://www.getresponse.com/" target="_blank">GetResponse</a> analyzed 21 million messages sent from US accounts during the first quarter of 2012.<br />
<br />
The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.<br />
<br />
The top engagement times for email are as follows: in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs.<br />
<br />
Time zones are also a consideration: Email marketers should keep in mind local times and work routines around the world, and stagger their mailings accordingly, keeping in mind the best times of day for engagement, according to GetResponse.<br />
<br />
Check out the following infographic for more results from this study:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWJVCfhgMIT6pxWbrhOSUA-Rj-g1-QUoGUqgJ9_kvG5meTV3kLnORL7q8xNUjrzTH3kMpujbLvL6mfc_2BSYRYj5E5f48YIVPsdeOkNVHZjJ1xkomZq6cEu6jseyJCt-TGE9zy1wE0wiNE/s1600/What-is-the-Best-Time-To-Send-Emails-Infographic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="What is the Best Time to Send Emails" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWJVCfhgMIT6pxWbrhOSUA-Rj-g1-QUoGUqgJ9_kvG5meTV3kLnORL7q8xNUjrzTH3kMpujbLvL6mfc_2BSYRYj5E5f48YIVPsdeOkNVHZjJ1xkomZq6cEu6jseyJCt-TGE9zy1wE0wiNE/s1600/What-is-the-Best-Time-To-Send-Emails-Infographic.jpg" title="What is the Best Time to Send Emails" /></a></div>
<br />
Questions? Leave them in the comment box.Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0Gulberg II, Lahore, Pakistan31.5232632 74.348483331.509729699999998 74.3287423 31.5367967 74.3682243tag:blogger.com,1999:blog-5484699078171920579.post-89786289614336872542012-05-19T09:30:00.000-07:002012-08-23T20:45:28.325-07:00How to increase your website's Google Page Rank<div style="color: #444444;">
Google PageRank (PR) is a measure from 0 to 10 of how important Google thinks a webpage is. Google's search engine, [<a href="http://www.google.com/" target="_blank">www.google.com</a>],
uses a variety of methods to determine which pages are displayed first
in the results. Though their exact formula is a secret, but there are a few
things you <i>can</i> do to improve your positioning. The term for this is <b>Search Engine Optimization</b> (SEO).</div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
SEO is not a rocket science, just need to focus on certain elements on/off your webpage. Let's be realistic, the following tips may not make your website the first one to appear in the list, but they will definitely help you move up a little in Google search results:</div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
<br /></div>
<div style="color: black;">
<b>#1: Page Content: Focus on quality over quantity</b></div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Most online marketers talk about using blogs to increase the number of pages indexed in
Google. And while it still holds true that more pages indexed for a
given search term gives you a better chance of achieving a high Google
rank, it isn’t enough just to publish text optimized for keywords. <b>The quality of the content is now a key factor.</b></div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Since the Panda update, Google has attempted to screen out those
publishing high-volume, low-quality content. Now, in the eyes of Google,
<b>it’s better to have fewer high-quality pages then lots of low-quality pages.</b></div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Blogging is still one of the best ways to move up the search engine
rankings as it is a good way to add high-quality information to a
website. However, web pages or blog posts offering little of value can
now negatively impact a website. Removing these pages might actually
help a website <b>move up the rankings</b> or recover from a drop in ranking.<br />
<br />
Also, not to mentioned that tuning-up your webpage's meta tags (i.e. title, description, keyword, alt, etc.) will also help gaining a better ranking in search results.<br />
</div>
<div style="color: #444444;">
</div>
<div style="color: black;">
<b>#2: Single Word vs. Keyword Phrases</b></div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Instead of focusing on a single word, try adding a few words to make a keyword phrase. If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for <i>super fast widgets?</i> Would you look for <i>cooking with widgets?</i> It may be helpful to get a different perspective [in fact, a prospect's perspective].</div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Try to stick to <b>one subject per page</b>, and stick to one keyword
phrase per page. That doesn't mean you should write stilted text or use
odd phrases. Clear writing is both easier to search and easier to read</div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
<br /></div>
<div style="color: black;">
<b>#3: Keyword Density</b></div>
<div style="color: #444444;">
<b><br /></b></div>
<div style="color: #444444;">
One of the things Google looks for when it catalogs pages is the <b>density</b>
of the keyword usage. In other words, how often the keyword occurs. Use
natural phrasing. Don't try to trick the search engine by repeating the
same word over and over or making text "invisible." Frankly, it doesn't work. In
fact, some of that behavior even get your website banned. [Warning!]</div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
<br /></div>
<div style="color: black;">
<b>#4: Quality Links</b></div>
<div style="color: #444444;">
<b><br /></b></div>
<div style="color: #444444;">
Incoming links have always looked good in the eyes of Google. As a
result, one way to move a site up the search engine rankings was to
generate a high number of incoming links all pointing to a given web
page.</div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Many online marketers suggest that <b>press releases were a good way to generate incoming links</b> because
distribution services often generated back-links as articles were placed
on various press release syndication websites. This link-building
strategy has also changed post-Panda update, as these links
are not as highly valued as they once were. However, a well-written
press release can still be very effective when picked up and reported by
a journalist or major publication. </div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
<b><span style="color: #444444; font-weight: normal;">Bottom-line is: Focus on getting high-quality links from high-quality websites.</span></b></div>
<div style="color: #444444;">
<b><span style="color: #444444; font-weight: normal;"></span></b></div>
<div style="color: #444444;">
<b><span style="color: #444444; font-weight: normal;"><br /></span></b></div>
<div style="color: #444444;">
<b style="color: black;">#5: Submit Your Site to the Right Directories</b></div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Submit your website to the open directory project, if possible. Google considers this directory to be an important link. </div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Note: Submit your site to <b>specialized directories</b>. For example, a work at
home mother owned business (WAHM) should submit her site to WAHM
directories. A site on butterflies should be sent to biology or
entomology directories.</div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Don't get too submission happy, though. Google, in an effort to combat <i>click fraud,</i> often filters out websites linked from <i>link farms,</i>
or pages with nothing but links to other websites. This is one reason
why free services to register your website may hurt you. Stick to
specialized directories and organizations. They're more likely to help
and not hurt your rankings. </div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
<br /></div>
<div style="color: black;">
<b>#6: Social Sharing and Social Search</b></div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
Social networking sites can be a good way to promote a site, but not all
of them will affect your rank directly. <b>Digg</b> and <b>Del.icio.us</b> are social
linking sites that could potentially have the most impact. </div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiICFHj_J1Eg3pLqf9PTS9-xnPwCPDHVWpJxUPmtKfXmyexs2TGXOVr1r1JTzJnaJYC6RRbvG9OJZWXlGKId2KGDU22OVO66P3yIjMLCApUmCA31jdhj2WsP3U9fzARy2Yn6mO7p7wPEBKM/s1600/Increase_Your_Google_Page_Rank.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiICFHj_J1Eg3pLqf9PTS9-xnPwCPDHVWpJxUPmtKfXmyexs2TGXOVr1r1JTzJnaJYC6RRbvG9OJZWXlGKId2KGDU22OVO66P3yIjMLCApUmCA31jdhj2WsP3U9fzARy2Yn6mO7p7wPEBKM/s320/Increase_Your_Google_Page_Rank.png" width="320" /></a></div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
</div>
<div style="color: #444444;">
<br />
Do not forget that efforts made on SEO take 3-6 months in order to show their ideal results. Therefore, <b>patience</b> is the key [do not keep modifying the page every day or week]. Ignore spam and websites that offer to submit your website to hundreds
of search engines. At best these are wastes of time or money and at
worst they can actually <b>hurt</b> your ranking.</div>
<div style="color: #444444;">
<br /></div>
<div style="color: #444444;">
<i>Good Luck!</i></div>
<div style="color: #444444;">
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a></div>
Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-35795327995652417252012-02-25T11:00:00.000-08:002012-08-23T23:02:02.465-07:00Do you know what Social Media is?Everyone’s buzzing, Social Media this, Social Media that.<b> </b><b>What is social media</b> and what’s the deal? Can you be using it in your business? Should you be using it in your business?<br />
<br />
I will answer all of these questions by the end of this article, and
while I can’t tell you whether or not it’s for your business, certainly I
can help you get a pretty good idea.<br />
<br />
To understand exactly how <a href="http://en.wikipedia.org/wiki/Social_media" target="_blank">Social Media</a> came to be such a driving
force in the business industry, you must understand how it started
changing over time, both how Social Media adapted to people and people
to Social Media.<br />
<h2>
What Is Social Media?</h2>
Social Media in its simplest form, refers to a platform for people to
discuss and participate socially with one another. In fact when Social
Media started it had almost no business applications at all. Social
Media sites mainly started up in order to allow friends to better
communicate with friends over the Internet.<br />
<br />
Websites like <a href="http://www.myspace.com/" target="_blank">MySpace</a> and Facebook quickly became popular among
friends and social groups alike and started setting the pace for <b>what is social media </b>as
we know it today. At first it was just friends and people talking with
friends and people online. But eventually businesses and other
organizations realized that they could get some of the action and
greatly benefit from it.<br />
<br />
As a result companies started building Facebook pages. This was (and
is) brilliant, because it gave companies a lot of flexibility and
options when it came to getting customer feedback and adapting their
business strategy to better meet customer needs. For example <a href="http://www.nbc.com/" target="_blank">NBC</a> could
create a Facebook page for some popular sitcom, and then leave a post
saying “Did you like last night’s episode of such and such?” Instant
feedback.<br />
<br />
Some companies are able to take it a step further than that, not only
getting feedback but using that feedback to craft perfectly matched
marketing messages. For example a pizza parlor could easily set up a
Facebook page, and then make a post saying “What is your favorite
pizza?” and then using the results (say people voted that pepperoni was
their favorite) make the following post “Use this coupon code in order
to get a %10 discount on your next pepperoni pizza.” Instant cashflow.<br />
<br />
Some companies are able to take it even another step further. Say
you’re in the golf market; you could make a post asking “What is the one
thing about Golf that frustrates you the most?” Say a majority of
people come back saying “developing a consistent swing” you could then
go and create an information product that serves that need, perhaps a
video course or an EBook about developing a consistent golf swing and
sell it online from your website.<br />
<br />
When it comes to Social Media the possibilities are nearly endless,
if your company could benefit from being able to better communicate with
your prospects (and what company wouldn’t?) as well as being able to
gather quick and useful data in order to make educated decisions, then
your company can be benefiting from Social Media.<br />
<br />
By now you should have a good idea of <b>what is social media</b>,
so go sign up and make an account on <a href="https://twitter.com/" target="_blank">Twitter</a> and <a href="https://www.facebook.com/" target="_blank">Facebook</a>. If you are
nervous when it comes to actually using these platforms, then watch and
see how some other organizations use it and then try to follow in their
footsteps and emulate their success.<br />
<br />
<br />
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a> Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-84353844516605204942011-11-27T07:00:00.000-08:002012-08-23T23:14:55.281-07:00What is a Blog and Why Do You Need One?One of the biggest buzzwords for businesses lately has been blogging.
It’s supposed to be the latest “wonder tool” for attracting hungry
prospects for your business. But <strong>what is a blog</strong> and how do you know if you really need one?<br />
<h2>
What is a Blog and Why Do You Need One?</h2>
A blog is a website that has posts (articles or entries) that are
arranged in chronological order from most recent at the top to oldest at
the bottom. They can be written by one person, or by teams of authors
and they cover almost any topic you can think of.<br />
<br />
Blogs have grown in popularity in recent years because it’s an
extremely easy way for people to publish their “voice” or opinions on
the Internet. Some people will simply write about whatever is on their
mind, while others will act more as a reporter and deliver the latest
information on specific topics.<br />
<br />
The great thing about blogs is their ability to connect people with
similar interests and allow people to develop relationships and build
online communities. They way that they do that is by allowing readers to
comment on the article or post and share their thoughts. Then the
author will go back and comment back, and eventually conversations about
the topic will begin.<br />
<br />
As more and more posts are created, the newer ones are placed at the
top and the rest shuffle down. As posts fall off the front page, they
will go into an archive. Most blogs will allow you to search archives by
the month the article was published, or by the category the post falls
under. This allows for an easy way for readers to find articles relevant
to their topic of interest.<br />
<br />
Also becoming more and more popular is a video blog. Video always
captures more attention than the written word does because it is more
engaging. For many people, building a <a href="http://mashable.com/2009/02/05/personal-branding-101/" target="_blank">personal brand</a> is important, and
it’s much easier to build rapport and give people a feel for who you are
when you’re on their computer monitor speaking to them face-to-face.<br />
<h3>
So why is a blog important for business?</h3>
There are many different reasons why a blog is important for
business, but the biggest thing to keep in mind is that each post you
make on a blog is actually a new page on your website. The more “real
estate” you own on the Internet, the more likely the traffic will end up
on one of your pages than one of your competitors.<br />
When coming up with your <a href="http://en.wikipedia.org/wiki/Internet_marketing" target="_blank">Internet Marketing</a> strategy, the blog
becomes your “hub” for almost all other activities that you will
perform. All of the online tactics and strategies can be greatly
leveraged when you have a blog incorporated on your website because it
helps you to increase your traffic, and getting targeted traffic to your
website is one of the objectives of a successful internet marketing
strategy.<br />
<br />
For example, <a href="http://en.wikipedia.org/wiki/Search_engine_optimization" target="_blank">Search Engine Optimization (SEO)</a>
can be greatly improved using a blog because you can write specific
posts that target specific keywords that your prospects or customers are
searching for in the search engines. When your page comes up in <a href="http://www.google.com/" target="_blank">Google</a>
and your prospect sees your listing, they can click through and end up
on your website. As well, each time you add a post, you’re changing the
content on your website, and dynamic websites with changing content
always rank better than static websites that never change.<br />
<br />
With Social Media Marketing,
your blog posts and articles can be broadcasted through all of your
social media channels and include a link for people to return to your
site to read your post. (By the way, if you’re not using Social Media,
you’re leaving money on the table.<br />
<br />
If you utilize email marketing,
you can send out emails to your subscribers and inform them of your new
blog posts. If you publish to your blog regularly, this gives you a
reason to contact your subscribers on a regular basis (that’s not a
sales pitch) to provide them with valuable information that may be of
interest to them.<br />
<h3>
So now that we’ve talked in depth about all of the advantages of
having a blog for yourself or your business, what are the disadvantages?</h3>
Well, the only real disadvantage is that it does require a certain
level of commitment. It’s recommended that you post fresh content to
your blog a minimum of 2-3 times per week. For some people, this can be a
daunting task. As entrepreneurs, we’re commonly faced with a lack of
time to get everything done that should be done.<br />
<br />
But don’t fret, there is a solution. There are many services
available that can write content for you to publish to your blog. A word
of warning however, you’re always better off to write your own posts
because as your prospects read your articles, they begin to get a
glimpse of you and your personality or a taste of your business style
and culture.Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-66370398621605595922011-09-17T10:00:00.000-07:002012-08-23T22:52:42.556-07:00How Does a Search Engine Work?As many of us are only too aware, the internet is an extensively
large resource which allows us to tap into information covering every
subject under the sun. Since its beginnings, the internet has grown to
such a scale that it was recorded in 2007 that the World Wide Web held
over 29.7 billion pages. In order to find what we’re looking for amongst
that many pages, we need to rely on search engines. But how do search engines work and accurately give us the results we’re looking for?<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJcNZPhffc_6ntsUBzWFSQ_0hM-HRtoqF9yWAvUW9DveaQVcOEpmN-ue0vV4zdp5XTZ6gbfm72Uex6Vcy8HydkbOSnvbKSbg6b55hVh8pPAe1W49GUHKTdth-R7K_ezhGseesdPo4_3FKC/s1600/How-search-engine-works.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJcNZPhffc_6ntsUBzWFSQ_0hM-HRtoqF9yWAvUW9DveaQVcOEpmN-ue0vV4zdp5XTZ6gbfm72Uex6Vcy8HydkbOSnvbKSbg6b55hVh8pPAe1W49GUHKTdth-R7K_ezhGseesdPo4_3FKC/s1600/How-search-engine-works.png" /></a></div>
<br />
As the Internet is an extremely popular resource-one of which is
being used frequently by businesses all over the world, it is possible
that this number has increased by millions more within the past three
years. Now, in order to come up in the search rankings, your website
must utilize <a href="http://en.wikipedia.org/wiki/Search_engine_optimization" target="_blank">Search Engine Optimization (SEO)</a>.<br />
<h2>
How Do Search Engines Work?</h2>
For those who are looking to obtain information, no matter what
subject they may be searching for, there is the advantage that there are
hundreds of millions pages to help them find what they need.
Unfortunately, this adds as a disadvantage that there are hundreds of
millions of pages which are mostly titled in regards to the author; this
then throws up the issue to the user of which pages they need to read
when looking up about a particular subject. This is where Internet
search engines come into play.<br />
<br />
Search engines are specially designed sites on the <a href="http://en.wikipedia.org/wiki/World_Wide_Web" target="_blank">World Wide Web</a> of
which their main purpose is to help web users find information which is
stored on other websites. Each search engine site will work in a way
which differs to the other, but they all perform the same three basic
tasks which are:<br />
<ul>
<li>Searching through the internet or specified areas within the web, based on important keywords</li>
<li>Creating an index of the keywords they are searching for and where they find them within the web; and</li>
<li>Allowing web users to search for words or a combination of words that have been found within the index</li>
</ul>
In its beginnings, search engines were able to hold an index of a few
hundred thousand pages and would typically receive around 2,000 queries
a day. Today, the most popular search engines can index hundreds of
millions of pages and will respond to tens of millions of queries each
day.<br />
<br />
Before the World Wide Web was truly established as the most visible
part of the Internet, search engines were already in place in order to
help users find information. Using different programs such as “gopher”,
these programs would keep an index of the files which were stored on
servers connected to the Internet, and would reduce the amount of time
it took to find programs on the web.<br />
<br />
In order for a search engine to identify where a file or document is,
it must firstly find it for you on the web. In order to do this, a
search engine will employ a specific software robot known as spiders, to
build lists of the different words which are found on various websites.<br />
<br />
When these spiders build these lists, this is known as Web crawling.
For a list to be filled with useful words, a search engine’s spider will
be required to look at a wide variety of pages in huge quantities, but
how exactly does a spider begin its list building on the web?<br />
<br />
The beginning of the list building will usually start by listing all
heavily used servers and the most popular pages on the web which are
related to your chosen words. The spider will start with the most
popular site, indexing the words on the pages within this site,
following every link which is found within the particular site. Whilst
doing this, the spider will travel quickly through the Internet,
identifying the most widely visited areas of the web.<br />
<br />
This is why a website needs to be built to be navigated easily by both humans and spiders. Utilizing Search Engine Optimization on your website will communicate to the spider if a page is important or contains valuable information.<br />
<br />
One of the most widely used search engine sites in the world is
<a href="http://en.wikipedia.org/wiki/Google" target="_blank">Google</a>, which is perceived as being one of the most intelligent search
engines on the World Wide Web. Within Google, the site uses multiple
spiders, sometimes up to three at a time and each spider has the
capability to keep up to 300 connections to different web pages at all
times.<br />
<br />
At its most capable period, Google is able to use four spiders, with
over 100 pages per second being crawled through. This can result in
around 600 kilobytes of data being found every second. Being able to
keep this system working effectively means that Google’s system needed
to be built so that it could feed the required information to the
spiders.<br />
<br />
When Google’s search engine looks at a web page, it will look at two
main characteristics: the words which are on each page, and where on
these pages that the words are found. In order for the owner of the site
to be able to show up high in search engine results, they can use
specific words within their webpage titles, subtitles and meta tags.<br />
<br />
<a href="http://en.wikipedia.org/wiki/Meta_element" target="_blank">Meta tags</a> allow the website owners to choose specific keywords for
each indexed page. This is extremely beneficial in the case that words
on each page have double or triple meanings as the meta tags can easily
guide the search engines in the right direction of selection.<br />
<br />
However, it is important that web owners do not rely on these tags as
if you include meta tags which have no relevance to the content which
appears on the site, this could severely damage your search engine
results or not include your site within the results at all.<br />
<br />
With these developments in Internet technology, the World Wide Web
has opened up new possibilities to businesses that are looking to sell
products or services both locally and online by carefully and
thoughtfully selecting the correct content, titles and meta tags within
each page.<br />
<br />
Not only does this allow for businesses to take full advantage of the
great benefits which stem from using the internet, thus search engine
sites for the growth of their business, but in today’s society, it also
helps to keep up with competitors and display yourself as a reputable
and professional business.<br />
<br />
Gone are the days where people look up local services in the <a href="http://en.wikipedia.org/wiki/Yellow_pages" target="_blank">Yellow Pages</a>. Gone are the days where local businesses ranked in order of the
size of their advertising budgets. Even locals now use the search
engines to look up information on local businesses. Using search engine optimization
will lift your website to the top of the first page or search engine
results for a fraction of the cost of Yellow Pages advertising.<br />
<br />
<br />
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a> Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-48863093325066239962011-08-28T00:16:00.000-07:002012-08-24T00:17:39.779-07:00Do You Have a Successful Social Media Strategy?<div class="articlebody">
Did you know that more than 65% of business owners plan to use social media even more in 2012 to help grow their business?<br />
<br />
Every business will have a different social media strategy.
While the basics remain the same, there are different methods that can
be used depending on what your niche is. When you develop your social
media strategy, always remember to:<br />
<br />
<strong>1. </strong><strong>Create and understand your goals</strong><br />
It
is important to pre determine what you want to get out of your <a href="http://new-basics-of-marketing.blogspot.com/2012/02/do-you-what-social-media-is.html" target="_blank">social media</a> efforts. Your first step is to always engage the user and work on
building your following. The end result should always be to either
increase sales, increase branding, or build your database.<br />
<br />
<strong>2. </strong><strong>Stay engaged in the conversation</strong><br />
Before
investing a lot of time and resources into social media, it’s a
mandatory to engage and stay engaged with your followers. Relationships
will build and your brand will spread.<br />
<br />
<strong>3. </strong><strong>Design a Content Plan</strong><br />
Pre-determine
what your content and what your aim will be, and design alike. How many
messages do you want to send out every day? These are the types of
details that should be outlined in your social media strategy. You never
want to bombard the user with messages, so it is recommended to keep it
limited and always put thought into your posts.<br />
<br />
<strong>4. </strong><strong>Employ the “free give-away” tactic</strong><br />
This
is a great technique for brand awareness and to build your following
quickly. Everyone wants something for free, and they are willing to
“follow” you or “like” your content to have a chance to win something.
You can also use the free giveaway in other advertising you may do.<br />
<br />
<strong>5. </strong><strong>Use an Analytics program</strong><br />
As
you build followings on the various social networks, you will also see
an increase in traffic to your website. If you are doing other forms of
advertising like <a href="http://en.wikipedia.org/wiki/Pay_per_click" target="_blank">Pay Per Click (PPC)</a>, it can become more difficult to
determine what’s bringing you the results and what’s dead in the water.
Using an analytics program will streamline the process and make it tons
easier to see where your traffic is coming from…it will show you what is
working and what is not. Analytics can save you time as well as money.<br />
<br />
As
you can see, there is a lot that can go into ones social media
strategy. Developing your strategy should not be taken lightly. You need
to take everything into account here and the number one recommendation
is to do research!<br />
<br />
Even a simple Google search can give you
insight and help you develop your marketing strategy and plan. It is
also recommended to employ some type of A/B Split Testing so that you
can see what pages and graphics give you the best conversions.<br />
<br />
The
most important thing to remember when you’re developing your social
media strategy is your goal. If your goal is to build your following,
employ relationship building techniques and if you’re trying to sell a
product, run a promotion!<br />
<br />
<strong><em>Hot Tip:</em></strong><br />
If you use Facebook, the Events feature is great to broadcast a
promotion! You can send out an event invitation to all of your fans with
your promotion simply by clicking Event!<br />
<br />
<br />
<div style="color: #444444;">
<i>Good Luck!</i></div>
<div style="color: #444444;">
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a></div>
<br />
</div>
Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-60854582623788272372011-07-10T05:00:00.000-07:002012-08-23T23:57:30.945-07:007 Ways to Turn Your Blog into a Must Visit Destination<div class="articlebody" style="color: black;">
If you are a blogger I am going to say something here that you might balk at!<br />
<br />
Getting traffic and prospective customers to your blog isn’t that difficult!<br />
<br />
There,
I said it. Do you agree or are you one of those in the camp that
constantly struggles when it comes to knowing the exact methods of <i>how to increase blog traffic</i>?<br />
<br />
In
this post you will learn 8 ways to drive new visitors to your blog, but
(and this is a big BUT!), you have to be consistent, thorough,
unrelenting and committed to your blogging or else your blog will simply
be the next ghost town.<br />
<br />
This is a multipronged approach that
includes both online and offline marketing efforts, some paid and some
free. You can use these techniques to master the art of increasing
traffic and bumping up conversion rates.<br />
<br />
<h3>
1. Organic Search</h3>
Google
still is, and for a long time will be, the main traffic driver on the
web. In order to benefit from Google’s generosity of sharing their
customers, as that is essentially what search traffic is, you have to
play by the search engine’s rules. Therefore getting your site to rank
high remains an important way to drive traffic. Search engine optimisation is a critical strategy to drive organic search results.<br />
<br />
<h3>
2. External Links</h3>
Your
website is an island a vast ocean that is the internet. In order to
attract more traffic you need to build more bridges for people to come
visit. These bridges are what are known as links and links play a vital
role in determining the credibility of your website to the search
engines.<br />
<br />
One thing to mention here is that not all links are
equal. If your site discussed pony trekking then a link from a cake
baking article is not really a valid citation. If your theme is eighteen
wheel trucks and you have a link from Barbie dolls, again that’s not
valid. You want to make sure that the site where the link comes from is a
good match for what your blog discusses.<br />
<br />
The next three items on the list are paid methods of attracting more traffic to your blog,
which if you know your conversion rate and you have a monetisation
strategy then these will work for you. If you are still getting started
then until you master the art of tracking and conversion which is a
different topic altogether then you might want to skip to number 6.<br />
<br />
<h3>
3. PPC Advertising</h3>
Paid
keywords, such as Google Adwords, have proven themselves to be cost
effective methods for driving targeted traffic to your site. Although
cost can be prohibitive for many niches, providing you know your
conversion rates and are constantly testing and tweaking, adwords is a
way to drive instant targeted traffic to your site.<br />
<br />
Google offers a
lot of resources to help small business owners learn everything from
the basics of using adwords to mastering advanced user strategies and
tips. Google Adwords Small Business Center<br />
<h3>
4. Affiliate Traffic.</h3>
Affiliate
traffic is when you pay a third party a referral fee for getting
targeted traffic to your site. Affiliates use their own online marketing
techniques, methods and internet real estate to advertise your product
or service and send the traffic to your site. You may not want to take
on this task until you are more established as affiliates want to know
expected conversions in return for their investment.<br />
<br />
<h3>
5. Paid Banner Advertising</h3>
Banners are perhaps the oldest form of advertising on the internet.
They act much like billboards in real life. You place a banner in an
area of high traffic and when some someone shows interest in what you
are offering then they click through and are taken immediately to your
site or landing page.<br />
<br />
<br />
<h3>
6. Content</h3>
If you don’t have any content
then there is no reason for people to check out your site. They’ll hit
back on their browser and move on.<br />
<br />
Quality content is absolutely
fundamental to the success of your blog. Having bad content is like
inviting people to a party and then telling them that there is no food
or drink. People get disgruntled and leave.<br />
Give people a strong
reason to visit but more importantly to stay, subscribe and share. If
you don’t have the content then this will not happen, so prior to
inviting people and certainly before attempting any of the paid
advertising methods make sure there is plenty of juicy content for
people to find.<br />
<br />
<h3>
7. Email Newsletters.</h3>
When you have gone
through all the hard work of attracting people to your site then you
want to be in a position to take that relationship to the next level.
For some that may be buying your product or service or joining your
membership program, but whatever it is you want to get people to
subscribe to your email list.<br />
People who have subscribed to your
email list have shown an interest in what you do and what you talk
about. They have expressed a desire to learn more about you and these
are the most valuable type of blog readers.<br />
<br />
When you publish a new
blog you can send your subscribers an email to let them know you have
new content for them to consume. If you make the email compelling enough
then you will automatically have a flood of traffic to your blog.<br />
<br />
As stated at the beginning, knowing <i>how to increase blog traffic</i> is not difficult! There is a multitude of ways to promote your blog both online and offline; what is important is that you produce top quality content, be consistent, thorough and unrelenting.<br />
<br />
<br />
<div style="color: #444444;">
<i>Good Luck!</i></div>
<div style="color: #444444;">
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a></div>
</div>
Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-61293603010577548382011-06-05T06:00:00.000-07:002012-08-23T23:55:34.162-07:005 Tips to Help You Get More Website TrafficThere are a wide range of ways to get more traffic to your website
and a lot of the things you can do are actually quite simple. So much of
the time, individuals seem to think that getting their name out there
is a long and tough process but it truly is just something that take
patience and consistency. Once you have the basics down, all of these
things we are about to discuss are going to become second nature to you
so it won’t feel like work at all.<br />
<h2>
Search Engine Optimization</h2>
While
focusing on what search engines are looking for is important, the rules
are always changing and it can prove to be quite difficult to keep up.
Typically, the most important thing to remember is to stay organized.
Make your website easy to navigate and properly title and file your
information. Always add keywords, not only so search engines can find
things easier but so your audience can as well. Focus more on those who
are going to be visiting your site than search engines. Go to Google,
Bing and Yahoo for the latest Search Engine Optimization tips to brush
up on the latest changes and you should be all set.<br />
<span id="more-449"></span><br />
<h2>
Offer Your Audience Something Unique</h2>
In order to be a successful website owner, you must offer something
that people are looking for. Whether that is content such as tips on how
to keep your garden thriving, or services; make sure you are giving
your audience something that they are looking for. One great way to see
if a site like yours has already been created is to use the Google
Keyword Tool. This tool allows you to type in keywords or key phrases
and get a glimpse into just how much competition you are up against on
the web. If you can find a way to tweak your niche or field so that you
have a smaller number of competitors, then you are making the whole
process that much easier for yourself.<br />
<h2>
Social Networking: An Easy Way to Get Attention</h2>
Social Networking Sites are extremely popular these days. They are a
great platform not only for personal use but business use as well.
Twitter and Facebook are two of the most commonly used options. Twitter
makes it simple to connect with people by posting 160 character
snippets, while Facebook allows you to create Fan Pages for your website
which allows people to easily find you. Facebook advertising is an
amazing way to target only the people you want to; whether it be by age
group, or likes and interests.<br />
<br />
Other sites to consider using are <a href="http://www.stumbleupon.com/">Stumble Upon</a>, <a href="http://digg.com/">Digg</a>, <a href="http://delicious.com/">Delicious</a> and <a href="http://pinterest.com/">Pinterest</a>.
These are all fantastic ways to get your name out there and allow more
people access to what it is you have to offer. Every time you make a
change or have something special going on with your website, it is a
good idea to post the news to all of these websites.<br />
<h2>
Show Consistency and Simplicity</h2>
Consistency is important when it comes to running any website. Update
your content on a regular basis and post content that is of high
quality. You want to focus on both quality and quantity with your
website. Do not ever throw information together, because your visitors
are going to be able to pick up on this. Show them that you care about
what you are doing and that is going to shine through your work. If you
feel rushed on a regular basis, then do what you can to adjust your
schedule so you have time to truly focus on the task at hand and not
begin to feel overwhelmed or as though you just have to post something
even when you don’t have much to say.<br />
<br />
When it comes to your website’s design, keep it simple; yet
interesting. People who come to your site are typically going to be in a
hurry and if they cannot easily find their way around within the first
few seconds of stopping by; it is very likely that they will move on to
the next website. Put special attention on your organization such as the
links on your main page and make it easy for people to see where they
need to go to contact you in case they have any questions.<br />
<h2>
Guest Posting</h2>
Check out websites similar to yours and show your expertise. Comment
on forums, blogs and websites that are related to your niche and give
advice. If you’re able to, have a link to your website in your signature
so people that see your high quality information and are interested are
able to find out what it is you do.<br />
<br />
Getting people to come to your website naturally is the best way to
get traffic and maintain it. What you are looking for is repeat
visitors. These are those who are going to bring you in the most
business; not only their own business but the business of their friends
and family members.<br />
<br />
<br />
<div style="color: #444444;">
<i>Good Luck!</i></div>
<div style="color: #444444;">
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a></div>
Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0tag:blogger.com,1999:blog-5484699078171920579.post-60036907566981441352011-01-15T08:30:00.000-08:002012-08-23T20:43:53.901-07:00Marketing Inspiration From a 3M Post-it Note<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIT3rpHoJO6aFL__5314rgYfST6VvAsxLk_3nbot3Gyhua8NtryJiBH_xsRnPE7cRhNaQ4TzCrHR-11uwI0N4w02Zfh6GrRt_AKQyHu_QTZwkBSlyfv9M0t6wgKkobv_kTD3WP62WiPlXx/s1600/3M-Sticky-Notes-AliL-Blog.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Marketing Inspiration From a Post-it Note" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIT3rpHoJO6aFL__5314rgYfST6VvAsxLk_3nbot3Gyhua8NtryJiBH_xsRnPE7cRhNaQ4TzCrHR-11uwI0N4w02Zfh6GrRt_AKQyHu_QTZwkBSlyfv9M0t6wgKkobv_kTD3WP62WiPlXx/s1600/3M-Sticky-Notes-AliL-Blog.png" title="" /></a> You’re familiar with the <a href="http://www.post-it.com/wps/portal/3M/en_US/Post_It/Global/" target="_blank">3M Post-It Note</a> right? Have you ever heard
how they came to be? When I heard the story I found a lot of inspiration from a 3M Post-It Note.</div>
<h3>
How I was inspired by a little piece of paper with glue that doesn’t stick that good.</h3>
Spencer Silver, a chemist that was working in the 3M lab, was trying
to create a new glue; a glue that was exceptionally strong that would
fuse two parts together and never come apart.<br />
<br />
Well, after mixing simple organic molecules in an odd proportion
during an experiment in 1968, he ended up with a glue that did the exact
opposite of what he was trying to create. The glue he created didn’t
fuse anything together at all. It was definitely tacky, but it would
also easily let go.<br />
<h3>
He created a glue that wouldn’t stick.</h3>
But instead of saying “Well, this didn’t work. Let’s scrap it and
start over,” Silver looked at the situation and asked himself, “What
COULD we use this glue for?”<br />
<br />
Silver started holding seminars within 3M sharing his discovery and
appealing to the audience for alternative applications for his glue. He
knew that many heads were better than just one. One of the people that
was in attendance was a fellow scientist named Art Fry. At the time, he
couldn’t think of an application for the glue, but that would all
change…<br />
<h3>
An event sparks an idea…</h3>
In 1974, six years after Silver first discovered the glue, Fry
suddenly had an idea for the glue. While singing one day in his church
choir, he fumbled with his hymnal, lost his bookmarks and lost the pages
to the songs they were singing. he thought to himself, “If only there
was some way that I could glue my bookmarks in place without damaging my
hymnal…”<br />
<br />
Fry began taking advantage of a 3M policy known as the “<a href="http://en.wikipedia.org/wiki/Bootlegging_%28business%29" target="_blank">bootlegging policy</a>” which encourages technical staff to spend up to 15 percent of
their working hours on projects of their own choosing. By 1977 the
Post-It note was officially launched. By 1981, Post-It notes were being
sold throughout the US, Canada and Europe.<br />
<br />
Today, there are more than 600 Post-it Products including flags,
labels, pockets, easels, bulletin boards and notes in 8 different sizes,
25 shapes, and 62 colors. Post-It notes are now a multi-million dollar
revenue stream for 3M.<br />
<h3>
Inspiration from a 3M Post-It Note – Two Lessons To Take Away</h3>
The first lesson here is that you must have a level of commitment and determination in order to be successful.
<u> </u>Spencer Silver, the chemist that invented the glue, basically spent six
years promoting his glue that didn’t stick before some other scientist
within the company discovered an application for it. They then spent
another three years after that developing the product. That’s nine years
since he first discovered the glue. Now that’s commitment.<br />
<br />
Secondly, there is a certain level of inspiration here in regards to thinking outside the box to come up with different uses or applications for your products or services.<br />
<br />
Think about <a href="http://www.armandhammer.com/" target="_blank">Arm & Hammer</a> Baking Soda. Sure, you can use it to
bake with. But did you know about all of the other uses of baking soda
around your home? Arm & Hammer certainly does, and they take every
opportunity to tell you about them. You can use it to clean with,
deodorize your fridge or freezer, clean your swimming pool water,
extinguish kitchen fires, use it in your laundry, unclog drains, as an
antacid, even brush your teeth with it. So why does Arm & Hammer
spend so much on advertising all the different uses for their Baking
Soda? To increase the consumption of their customers.<br />
<br />
If you only used baking soda to cook with, you’d probably be hard
pressed to use more than a single box every year, unless you did a LOT
of baking. But now that you’re using it to remove stains and odors in
your carpets, unclog your drains, and you’ve got open boxes in your
fridge, freezer and your laundry room, well now you’re probably
consuming 6-10 boxes a year. That a 600-1000% increase in revenue!<br />
<br />
<div style="color: #990000;">
Take a look at your products and services and ask yourself what some
alternative uses are. If you can even find one other use for your
product or service, you could easily increase increase your revenue by
10-20%, maybe even more than that!</div>
<div style="text-align: left;">
<i><br /></i></div>
<div style="text-align: center;">
<blockquote class="tr_bq">
<i>Opportunities are all around us, we just need to be more creative and open-minded. Ask your self “What would happen if…?”</i></blockquote>
<br />
<a href="https://twitter.com/a_liaquat" target="_blank">[Follow me on Twitter]</a> </div>
Ali Liaquathttp://www.blogger.com/profile/01891555137951015232noreply@blogger.com0